Reframe Aging

: Strategies to Reframe Aging for Better Outcomes for Older Adults

Marylanders are experiencing longer, healthier life expectancies. According to the Centers for Disease Control National, Maryland was one of only 11 states to see an increase in life expectancy in 2021 during the height of the COVID-19 pandemic. This is important as older Marylanders contribute significantly to the economy through work, innovation, purchasing power, and tax revenue. Part of the work of the Maryland Department of Aging is to ​address age-related bias and advance a more equitable and complete understanding of the contributions the growing population of older Marylanders.



Impact of Age-Related Bias

Each year, age-related bias in the U.S. costs​ more than $63 billion in health care​​ and $850 billion to the U.S. economy.​

  • Health and well-being: According to the World Health Organization and United Nation's Global Report on Ageism, age-related bias towards older people ​is associated ​​with poorer physical and mental health, increased social isolation and loneliness, decreased quality of life, and premature death. An estimated 6.3 million cases of depression globally are estimated to be attributable to age-related bias. 

  • Financial security: Age-related stereotypes can pressure older workers to retire prematurely or prevent them from being considered for a job in the first place. It also contributes to increased health care costs, according to a 2020 study published in The Gerontologist.
  • ​​Local, state, and U.S. economy: Ageism can lead to a reduced labor supply and a decline in consumer spending, according to a 2018 AARP and Economist Intelligence Unit report.  ​

Recognizing Stereotypes

Age-related bias is one of the most widespread and socially accepted forms of prejudice and comes in many forms, including:
  • Internalized bias: How we feel about ourselves as we age
  • Implicit bias: The unconscious bias that includes attitudes, feelings, and behaviors toward people of other age groups
  • Interpersonal bias: Comments and behavior that suggest stereotypic beliefs related to age between people as they interact
  • Benevolent bias: Patronizing, paternalistic beliefs or behaviors that indicate older people need to be protected as less capable due to their age (including "elder speak" as if talking to a child)
  • Cultural bias: The everyday, invisible, profoundly ingrained, and normalized negative messages about aging and old people embedded in movies, TV, songs, jokes, etc. 
  • Institutional bias: Unfair age-based restrictions in laws, policies, and practices

Strategies to Reduce Age-Related Bias

​​​The United Nations Decade of Healthy Ageing global initiative has identified three strategies to reduce or eliminate ageism: 

  • Policy and law can address discrimination and inequality on the basis of age and protect the human rights of everyone, everywhere
  • Educational activities can enhance empathy, dispel misconceptions about different age groups, and reduce prejudice by providing accurate information and counter-stereotypical examples
  • Intergenerational interventions, which bring together people of different generations, can help reduce intergroup prejudice and stereotypes

MDOA Partners with the National Center to Reframe Aging

The Maryland Department of Aging formed a strategic partnership with the National Center to Reframe Aging to change the way society talks about aging, work to end implicit bias toward older people, and create more age-inclusive communities. The partnership was formed as part of Longevity Ready Maryland, a ten-year multisector plan to prepare Maryland for the challenges and maximize the benefits and opportunities of a rapidly aging society. 

With funding from MDOA, the National Center to Reframe Aging, led by the Gerontological Society of America, has provided educational workshops, consultation, and technical assistance to more than 500 leaders, communicators, and policy makers across the state on how to better communicate about aging and the contributions older people bring to society. 


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Join us this May as we Flip the Script on Aging during Older Americans Month. Stay tuned for more information!​​​


Take our Reframe Aging Milestone Survey:​

​Let us know the best parts of the decades that follow 50. All ages are encouraged to participate! Take the survey now.


The State of Maryland Proclamation from the governor of the state of Marylandageism awareness day October 9, 2024 whereas, Maryland is home to an estimated 6.1 million adults over the age of 60 who make significant contributions to society: andwhereas people in Maryland are living longer and healthier than ever before and Marylanders age 60+ are expected to represent about 26% of the state's population by 2030: andwhereas, recognizing and celebrating the contributions and wisdom of older adults enriches the fabric of our communities and strengthens intergenerational bonds: and whereas, negative stereotypes, prejudice, and discrimination affect the health, financial well-being, and longevity of all Marylanders: andwhereas: preventing ageism in education, employment, housing, and health care improves the quality of life of all Marylanders: andwhereas, addressing ageism is essential to creating a more equitable and inclusive society for current and future generations, ensuring all can age with dignity, respect, and the support we deserve: and whereas, Executive Order 01.01.2024.01 established Maryland's commitment to act with urgency and seize the opportunity to build a longevity-ready state, by establishing new policies and programs, evaluating the efficacy of current services, identifying new support options for older adults and caregivers, coordinating with the public and private partners, and strategically planning for the future. Now, therefore, I, Wes Moore, Governor of the state of Maryland, do hereby proclaim October 9 2024 as AGESIM AWARENESS DAY in Maryland and do commend the observation to all of our citizens. signed Wes Moore, GovernorAruna Miller, Lt. GovernorSusan Leo, Secretary of State

Ageism Awareness Day Proclamation:

Click here to view the 2024 Ageism Awareness Day Proclamation. 

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Reframe Aging Communicatio​​ns Best Practice Tips:

​Avoid:
Using terms like “seniors,” “elderly,” “aging dependents,” and “the aged.”

Advance:
Terms like “older people” and “older adults.”


Avoid:

Using phrases such as “tidal wave,” “tsunami,” and similarly catastrophic terms for the growing population of older people.

Advance:
Using language that speaks affirmatively about changing demographics: “While Americans live longer and healthier lives....”​


Avoid:

Terms like struggle,” “battle,” “fight,” and similar conflict-oriented words to describe aging experiences.

Advance:
More realistic descriptions of aging: “Aging is a dynamic process that leads to new aspirations, abilities, and knowledge we can share with our communities.”​​